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Selling the Invisible Free Audiobook Download
Harry Beckwith
Mastering the Art of Selling Services in a Visually Driven World
Information
Author: Harry Beckwith
Narrator: Brian
Format: MP3
ISBN: 9780446520942
Language: English
Publish Date: 01/01/1997
Audiobook length: 31min
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Who should listen Selling the Invisible
"Selling the Invisible" by Harry Beckwith is an essential listen for entrepreneurs, marketers, and service-based professionals seeking to enhance their sales strategies in a competitive marketplace. The audiobook offers valuable insights into the nuances of selling intangible services, emphasizing the importance of building trust, understanding customer needs, and communicating value. Whether you're a seasoned business owner or just starting out, this audiobook provides practical advice that can help you navigate the challenges of selling in an increasingly service-oriented economy.
3 quotes from Selling the Invisible
- "Your customers will never be better than you are. If you want your customers to be better, you must be better first."
- "People don’t buy products and services. They buy solutions to problems and answers to questions."
- "The most important thing you can do is to listen to your customers and understand what they really want."
