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Marketing Free Audiobook Download

Bernadette Jiwa

Transform Your Perspective: Marketing as a Tool for Connection and Impact.

3.95972ratings(GoodReaders reference)

Information

Author: Bernadette Jiwa

Narrator: Brian

Format: MP3

ISBN: -

Language: English

Publish Date: 09/30/2014

Audiobook length: 31min

Marketing Audiobook by Chapters

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Chapter 1: WHAT’S LOVE GOT TO DO WITH IT?

00:0004:38

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Chapter 2: A BRAND CALLED TRUST

00:0002:14

Chapter 3: HOW THIS BOOK IS ORGANIZED

00:0003:18

Chapter 4: HOW TO WRITE A MISSION STATEMENT—AND TWENTY GREAT MISSION STATEMENTS TO INSPIRE YOU

00:0003:34

Chapter 5: WHY WE ADVERTISE

00:0001:37

Chapter 6: THE DIMINISHING VALUE OF ACCESS

00:0001:50

Chapter 7: SIX WAYS TO BECOME PART OF YOUR CUSTOMER’S STORY

00:0002:06

Chapter 8: HOW TO GET THE WORLD TO BEAT A PATH TO YOUR DOOR

00:0001:30

Chapter 9: THIRTY QUESTIONS EVERY ENTREPRENEUR SHOULD ANSWER

00:0002:55

Chapter 10: GREAT CONTENT MARKETING DOESN’T FEEL LIKE MARKETING

00:0003:10

Chapter 11: DO YOU HAVE A HUMAN BUSINESS STRATEGY?

00:0002:04

Chapter 12: THINKING ABOUT MARKETING AS A STRATEGY FOR GROWTH, NOT JUST SALES

00:0001:34

Chapter 13: NO BUSINESS IS IN A MARKET OF ONE (BUT YOU DON’T HAVE TO FOCUS ON THE COMPETITION)

00:0002:01

Chapter 14: HOW TO HIT YOUR TARGET

00:0001:41

Chapter 15: ATTENTION IS NOT OUR SCARCEST RESOURCE

00:0001:57

Chapter 16: ATTENTION IS A TWO-WAY STREET

00:0002:12

Chapter 17: PICK ONE THING

00:0001:57

Chapter 18: REDEFINING WHAT IT MEANS TO GO VIRAL

00:0001:29

Chapter 19: THE TROUBLE WITH POSITIONING

00:0001:47

Chapter 20: THE ELEVEN WHYS OF PRODUCT DEVELOPMENT

00:0002:10

Chapter 21: THE MOST DANGEROUS THING ABOUT YOUR COMPETITION

00:0001:46

Chapter 22: EMPATHY IS THE KILLER APP

00:0001:54

Chapter 23: HOW TO DISRUPT THE MARKET

00:0002:10

Chapter 24: THE VALUE OF ASKING ‘WHAT IF?’

00:0002:01

Chapter 25: THE ECONOMICS OF ATTENTION

00:0002:21

Chapter 26: WHAT ARE YOUR CUSTOMERS’ TRIGGERS?

00:0001:43

Chapter 27: THE PURPOSE OF INNOVATION IN A ‘NEEDLESS’ ECONOMY

00:0003:53

Chapter 28: THE PURPOSE OF BRAND STORYTELLING

00:0001:51

Chapter 29: DON’T MAKE THINGS THAT PEOPLE WANT

00:0002:00

Chapter 30: PRICE IS A STORY WE TELL OURSELVES

00:0002:27

Chapter 31: HOW TO TELL THE STORY OF YOUR PRODUCTS AND SERVICES

00:0001:38

Chapter 32: WAS EVERYTHING OKAY?

00:0002:01

Chapter 33: WHAT IF YOU HAD ONE LINE TO TELL THE TRUTH ABOUT YOUR PRODUCT?

00:0001:31

Chapter 34: STOP SELLING STUFF, START SELLING STORIES

00:0001:43

Chapter 35: WHO IS YOUR CUSTOMER?

00:0002:14

Chapter 36: BECOME PART OF THE STORY

00:0002:11

Chapter 37: SHIFTING THE FOCUS FROM RESULTS TO RELATIONSHIPS

00:0003:33

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Who should listen Marketing

The summary audiobook of "Marketing" by Bernadette Jiwa is ideal for entrepreneurs, small business owners, and marketing professionals seeking to enhance their understanding of effective storytelling in brand communication. It’s particularly valuable for those looking to connect more authentically with their audience and create meaningful experiences through thoughtful marketing strategies. Additionally, it serves as a useful resource for students and anyone interested in the evolving landscape of marketing, providing insights that can be applied across various industries.

3 quotes from Marketing

"Marketing is not about the stuff you make but the stories you tell."
"The best marketing doesn't feel like marketing at all."
"People don’t just buy what you do; they buy why you do it."

Author : Bernadette Jiwa

Bernadette Jiwa is an Irish-Australian author known for her insightful storytelling and compelling narratives. Her debut novel, *The Making of Her*, was released in the summer of 2022, marking a significant milestone in her writing career.