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Chris Anderson

Unlocking Profitability in a Free Online Marketplace.

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Information

cover

Author: Chris Anderson

Narrator: Brian

Format: MP3

ISBN: 9781401322908

Language: English

Publish Date: 01/01/2009

Audiobook length: 31min

Free Audiobook by Chapters

Chapter 1: THE BIRTH OF FREE
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Chapter 2: WHAT IS FREE
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Chapter 3: THE HISTORY OF FREE
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Chapter 4: THE PSYCHOLOGY OF FREE
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Chapter 5: TOO CHEAP TO MATTER
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Chapter 6: “INFORMATION WANTS TO BE FREE”
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Chapter 7: COMPETING WITH FREE
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Chapter 8: DE-MONETIZATION
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Chapter 9: THE NEW MEDIA MODELS
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Chapter 10: HOW BIG IS THE FREE ECONOMY
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Chapter 11: ECON 000
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Chapter 12: NONMONETARY ECONOMIES
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Chapter 13: WASTE IS (SOMETIMES) GOOD
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Chapter 14: FREE WORLD
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Chapter 15: IMAGINING ABUNDANCE
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Chapter 16: “YOU GET WHAT YOU PAY FOR”
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Who should listen Free

The summary audiobook of "Free" by Chris Anderson is ideal for entrepreneurs, business leaders, marketers, and anyone interested in understanding the dynamics of a digital economy where traditional pricing models are being disrupted. It is particularly valuable for those looking to leverage the concept of free to enhance their business strategies and engage customers in innovative ways. Additionally, tech enthusiasts and students studying economics or digital media will find the insights on the implications of free offerings in the modern marketplace both enlightening and applicable to their fields.

3 quotes from Free

  • 'The great thing about the Internet is that it enables us to share our ideas, our creativity, and our knowledge with anyone, anywhere, at virtually no cost.'
  • 'In a world where information is abundant, giving things away for free can create scarcity in a more valuable way – your attention.'
  • 'The economics of abundance mean that the biggest winners are those who can give away as much value as possible to attract an audience.'

Author : Chris Anderson

Chris Anderson is an influential author and journalist, recognized in 2007 by Time magazine as one of the 100 most transformative individuals in the world. As Editor-in-Chief of Wired magazine since 2001, he has steered the publication to win the National Magazine Award for General Excellence twice. Anderson is renowned for his New York Times best-seller, The Long Tail, which expands on theories introduced in a groundbreaking article he wrote for Wired in 2004. His extensive background includes roles at The Economist, where he was instrumental in shaping its Internet coverage and web strategy. He began his career in editorial positions at the leading scientific journals Nature and Science, and prior to that, he conducted physics research at Los Alamos National Lab.