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Positioning by Al Ries Free Audiobook Download

Al Ries

Mastering Communication for Business Success and Impact

4.0217418ratings(GoodReaders reference)

Information

Author: Al Ries

Narrator: Brian

Format: MP3

ISBN: -

Language: English

Publish Date: 01/01/1980

Audiobook length: 31min

Positioning by Al Ries Audiobook by Chapters

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Chapter 1: What positioning is all about

00:0007:22

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Chapter 2: The assault on the mind

00:0012:34

Chapter 3: Getting into the mind

00:0012:55

Chapter 4: Those little ladders in your head

00:0010:45

Chapter 5: You can’t get there from here

00:0009:12

Chapter 6: Positioning of a leader

00:0014:37

Chapter 7: Positioning of a follower

00:0012:46

Chapter 8: Repositioning the competition

00:0013:10

Chapter 9: The power of the name

00:0020:13

Chapter 10: The no-name trap

00:0016:42

Chapter 11: The free-ride trap

00:0008:20

Chapter 12: The line-extension trap

00:0019:30

Chapter 13: When line extension can work

00:0015:32

Chapter 14: Positioning a company: Xerox

00:0014:32

Chapter 15: Positioning a country: Belgium

00:0007:58

Chapter 16: Positioning an island: Jamaica

00:0005:24

Chapter 17: Positioning a product: Milk Duds

00:0004:02

Chapter 18: Positioning a service: Mailgram

00:0007:32

Chapter 19: Positioning a Long Island bank

00:0006:44

Chapter 20: Positioning a New Jersey bank

00:0006:14

Chapter 21: Positioning a ski resort: Stowe

00:0003:40

Chapter 22: Positioning the Catholic Church

00:0008:25

Chapter 23: Positioning yourself and your career

00:0013:54

Chapter 24: Positioning your business

00:0011:39

Chapter 25: Playing the positioning game

00:0015:18

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Who should listen Positioning by Al Ries

The summary audiobook of "Positioning" by Al Ries is ideal for marketing professionals, business leaders, entrepreneurs, and students eager to understand the fundamentals of brand positioning in a competitive marketplace. It provides valuable insights into how to effectively differentiate products and services, making it a must-listen for anyone looking to enhance their marketing strategies and make informed decisions about brand identity. Whether you're launching a new product or refining an existing brand, this audiobook offers clear, practical guidance rooted in proven principles.

3 quotes from Positioning by Al Ries

"Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect."
"In the battle for the mind, the first to enter is the first to be remembered."
"People don’t want to buy a product. They want to buy a better version of themselves."

Author : Al Ries

Al Ries is a renowned marketing strategist and author, widely recognized for his influential contributions to the field of branding and positioning. With a career spanning several decades, he co-founded the advertising agency Ries & Ries, where he developed innovative concepts that have shaped modern marketing practices. Ries is best known for his seminal work "Positioning: The Battle for Your Mind," co-authored with Jack Trout, which introduced the idea of carving out a distinct niche in consumer consciousness. His insights have not only guided marketers and businesses but have also sparked widespread discussion on how brands can effectively communicate their value in an increasingly competitive marketplace. Through his thought-provoking ideas and principles, Ries has left an indelible mark on the art of marketing, helping both established corporations and startups navigate the complexities of brand positioning.

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Home | Last Updated on2026/02/05