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Ogilvy on Advertising Free Audiobook Download

David Ogilvy

Essential insights from the master of modern advertising.

4.1410736ratings(GoodReaders reference)

Information

Author: David Ogilvy

Narrator: Brian

Format: MP3

ISBN: 9780394729039

Language: English

Publish Date: 01/01/1983

Audiobook length: 31min

Ogilvy on Advertising Audiobook by Chapters

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Chapter 1: 1. Overture

00:0005:33

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Chapter 2: 2. How to produce advertising that sells

00:0032:50

Chapter 3: 3. Jobs in advertising – and how to get them

00:0025:58

Chapter 4: 4. How to run an advertising agency

00:0029:40

Chapter 5: 5. How to get clients

00:0015:08

Chapter 6: 6. Open letter to a client in search of an agency

00:0006:24

Chapter 7: 7. Wanted: a renaissance in print advertising

00:0036:43

Chapter 8: 8. How to make TV commercials that sell

00:0022:50

Chapter 9: 9. Advertising corporations

00:0014:52

Chapter 10: 10. How to advertise foreign travel

00:0008:57

Chapter 11: 11. The secrets of success in business-to-business advertising

00:0010:18

Chapter 12: 12. Direct mail, my first love and secret weapon

00:0012:46

Chapter 13: 13. Advertising for good causes

00:0006:33

Chapter 14: 14. Competing with Procter & Gamble

00:0007:19

Chapter 15: 15. 18 Miracles of research

00:0018:08

Chapter 16: 16. What little I know about marketing

00:0014:12

Chapter 17: 17. Is America still top nation?

00:0014:18

Chapter 18: 18. Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach

00:0040:21

Chapter 19: 19. What’s wrong with advertising?

00:0021:29

Chapter 20: 20. I predict 13 changes

00:0001:51

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Who should listen Ogilvy on Advertising

"Ogilvy on Advertising" is essential listening for marketers, entrepreneurs, and anyone interested in the art of persuasion and effective communication. This classic audiobook provides valuable insights into the principles of advertising from one of the industry's pioneers, making it a must-listen for advertising professionals seeking to enhance their skills, or for business owners looking to effectively promote their brands. Additionally, students of marketing and communication will benefit from Ogilvy's timeless wisdom and practical advice on creating compelling campaigns that resonate with audiences.

3 quotes from Ogilvy on Advertising

The consumer isn't a moron, she's your wife.
If you can't make it good, at least make it look good.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Author : David Ogilvy

David Mackenzie Ogilvy, born on June 23, 1911, in West Horsley, England, was a pioneering figure in the advertising world. Educated at Fettes College and Christ Church, Oxford, he never completed his degree but embarked on a diverse career that began with an unconventional stint in the kitchen of the Hotel Majestic in Paris. There, he cultivated invaluable skills in discipline and management, realizing the importance of timing in career choices. Upon returning to England, Ogilvy excelled in door-to-door sales for Aga Cookers, earning acclaim for his exceptional sales manual, deemed by Fortune magazine as "probably the best sales manual ever written." His innovative strategies emphasized the balance of quality and quantity in sales. In 1938, he emigrated to the United States and joined George Gallup's Audience Research Institute, where he adopted rigorous research methodologies that would shape his future work. Ogilvy's contributions to advertising are foundational, drawing from his rich experiences and insights in human behavior and consumer psychology.

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Home | Last Updated on2026/02/05