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Marketing Free Audiobook Download

Svend Hollensen

Integrating Relationships into Strategic Marketing Management and Planning

5.001ratings(GoodReaders reference)

Information

Author: Svend Hollensen

Narrator: Brian

Format: MP3

ISBN: -

Language: English

Publish Date: 03/15/2019

Audiobook length: 31min

Marketing Audiobook by Chapters

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Chapter 1: 2.1 Definitions, Tasks and Scope of Marketing

00:0012:22

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Chapter 2: 2.2 Company Orientation Towards the Marketplace

00:0008:22

Chapter 3: 2.3 The Role of Marketing in the Company

00:0002:13

Chapter 4: 2.4 The Marketing Arena: How Instruments and Process Interact

00:0001:57

Chapter 5: 3.1 Market(ing) Research

00:0031:34

Chapter 6: 3.2 SWOT

00:0006:24

Chapter 7: 3.3 PEST

00:0001:54

Chapter 8: 3.4 Value Chain

00:0016:46

Chapter 9: 4.1 Portfolio Analysis: Segmenting Your Markets

00:0008:38

Chapter 10: 4.2 Ansoff´s Product/Market Matrix: Targeting Markets

00:0006:40

Chapter 11: 4.3 Porter´s Five Forces: Positioning Within Your Markets

00:0006:34

Chapter 12: 4.4 Traditional 4Ps Marketing Mix

00:0049:09

Chapter 13: 4.5 7Ps Marketing Mix for Services

00:0006:26

Chapter 14: 4.6 Global Marketing

00:0038:11

Chapter 15: 4.7 Social Media Marketing

00:0020:15

Chapter 16: 5.1 CRM, KAM and GAM

00:0028:40

Chapter 17: 5.2 Budgeting

00:0006:13

Chapter 18: 5.3 Controlling

00:0016:02

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Who should listen Marketing

The summary audiobook of "Marketing" by Svend Hollensen is ideal for entrepreneurs, marketing professionals, and students seeking a concise yet comprehensive overview of key marketing principles and strategies. It serves as a valuable resource for those looking to enhance their understanding of modern marketing practices, offering insights into consumer behavior, branding, and digital marketing trends. Whether you’re a seasoned marketer aiming to refresh your knowledge or a novice wanting to grasp foundational concepts quickly, this summary audiobook provides an efficient way to stay informed in a fast-paced industry.

3 quotes from Marketing

"Marketing is not just about selling; it's about understanding customer needs and creating value for them."
"The essence of marketing lies in aligning the company’s products with consumer demands and preferences."
"Effective marketing requires the ability to analyze data and adapt strategies swiftly to meet evolving market conditions."

Author : Svend Hollensen

Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark, renowned for his contributions to the field through globally published textbooks and numerous articles in prestigious journals. In addition to his academic work, he has provided consultancy services to various multinational corporations and esteemed organizations, including the World Bank.

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Home | Last Updated on2026/03/20