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HOOKED Free Audiobook Download
Nir Eyal, Ryan Hoover
Mastering User Engagement Through Effective Product Design Strategies
Information
Author: Nir Eyal, Ryan Hoover
Narrator: Brian
Format: MP3
ISBN: 9781591847786
Language: English
Publish Date: 12/25/2013
Audiobook length: 31min
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Who should listen HOOKED
The summary audiobook of "HOOKED" by Nir Eyal and Ryan Hoover is ideal for entrepreneurs, product managers, and marketers looking to understand the psychology behind user engagement and habit-forming products. It's also valuable for designers and developers interested in creating compelling user experiences, as well as anyone curious about how technology can influence behavior. With actionable insights and practical frameworks, this summary is perfect for those aiming to build products that not only attract users but keep them coming back for more.
3 quotes from HOOKED
- "Consumers don’t just want to buy services; they want to exit the old system and enter a new one with products that change their behaviors rather than just offering shortcuts."
- "The goal of every successful product is to become a habit. But habit-forming is not merely about getting users to increase their usage; it's about creating an experience that is rewarding enough to compel them to return again and again."
- "To build products that people love to use, you must understand the psychology behind why people get hooked and how to implement these principles in a repeatable way."
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