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Alchemy Free Audiobook Download
Rory Sutherland
Unlocking the Power of Irrationality in Problem Solving.
Information
Author: Rory Sutherland
Narrator: Brian
Format: MP3
ISBN: -
Language: English
Publish Date: 05/07/2019
Audiobook length: 31min
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Who should listen Alchemy
The summary audiobook of "Alchemy" by Rory Sutherland is ideal for marketers, entrepreneurs, and business leaders seeking innovative insights into consumer behavior and creative problem-solving. It's perfect for those who want to challenge conventional wisdom and explore the power of psychological and emotional influences in decision-making. Whether you're in advertising, product development, or any field requiring a fresh perspective on persuasion and engagement, this audiobook offers valuable, thought-provoking ideas that can enhance your strategic thinking and drive success.
3 quotes from Alchemy
- "The magic of marketing is that it can turn the ordinary into the extraordinary, simply by changing our perceptions."
- "Behavioral science tells us that our decisions are often driven by emotions rather than logic — making it essential to understand the psychology behind consumer choices."
- "Innovation is not just about the product; it is about the narrative we create around it that transforms how people feel and what they believe it to be."
